AT&T iPhone 5 Is Going To Put Pressure On Apple’s Sales Target
The next-generation iPhone is coming within next few months overtaking iPhone 4S sales, which is doing quite well for the past few quarters helping Apple to beat all its previous sales record. The new iPhone as usual will create huge demand at launch putting pressure on the iPhone 4S demands. However, AT&T has some other plans that may will change the traditional launch time peak in new iPhone sales as iPhone 4S users are not going to get the upgrade benefit this time from the carrier.
According to the AT&T chief majority of AT&T iPhones will not be qualified for an early upgrade subsidy, and the company expects that those subscribers will find it hard to pay $600 for the new phone 5. Earlier, AT&T used to charge an early upgrade fee of $250 that allowed buyers to upgrade to the newest launched iPhone at the much lower subsidized price, making it affordable to get hands on the new iPhone.
Apple may still convince the carrier to chalk out a plan where customers can still have the option to upgrade without putting pressure on their budget. Also, the all new redesigned iPhone 5 with large screen and 4G LTE connectivity might prove too hard for customers to resist spending $600 on the phone.
Even the newly opened markets like China can itself compensate for any loss in demand inside US as Apple is expected to release the new iPhone simultaneously all across the globe.