BlackBerry Armed With Apple’s Arsenal


BlackBerry maker RIM is planning to  give its user improved  design and user experience  by hiring Don Lindsay a designer who worked at Apple and Microsoft.

Don Lindsay led what was called the “Mac OS X interface concept project” and directed the design team responsible for the user experience of Mac OS X 10.0 “Cheetah” through Mac OS X 10.3 “Panther,” which included the company’s first-generation of iLife digital lifestyle applications.

RIM has been making aggressive moves to court the casual market by running television ads, boosting the multimedia software, and introducing consumer-friendly handsets like the touch-screen Storm, the Curve 8900, and the Pearl Flip. The company also is trying to mirror the success Apple had with its App Store by launching a consumer-focused store that enables BlackBerry users to browse, buy, download, and install apps over the air.

Tags: Aggressive Moves, Apple, Arsenal, BlackBerry, Blackberry Rim, Cheetah, Curve, designer, Digital Lifestyle, Don Lindsay, Handsets, Improved Design, Interface, Interface Concept, Mac 10, Mac OS, microsoft, Multimedia Software, os x, Panther, team, Television Ads, touch screen, user, User Experience

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