BlackBerry Armed With Apple’s Arsenal
BlackBerry maker RIM is planning to give its user improved design and user experience by hiring Don Lindsay a designer who worked at Apple and Microsoft.
Don Lindsay led what was called the “Mac OS X interface concept project” and directed the design team responsible for the user experience of Mac OS X 10.0 “Cheetah” through Mac OS X 10.3 “Panther,” which included the company’s first-generation of iLife digital lifestyle applications.
RIM has been making aggressive moves to court the casual market by running television ads, boosting the multimedia software, and introducing consumer-friendly handsets like the touch-screen Storm, the Curve 8900, and the Pearl Flip. The company also is trying to mirror the success Apple had with its App Store by launching a consumer-focused store that enables BlackBerry users to browse, buy, download, and install apps over the air.
